Workin’ with Cordelia – Your Handbook

Partnering with Cordelia in The Brand Plan

This is your module-by-module cheat sheet for using Cordelia as your AI brand curator throughout The Brand Plan.

Every prompt is directly aligned with the actual workbook structure—nothing made up, no filler.

Copy, paste, tweak, and build your brand with support that feels like a second set of (well-trained) eyes.

📓 BRAND STRATEGY MODULE

Use these while working through your Brand Strategy Workbook.

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WHY

• “I’m working on my 'Why' section. Here’s what I wrote. Can you help refine it so it sounds clear, confident, and true to my voice?”
• “Based on this draft, what feels like the deeper pattern or belief beneath the surface?”
• “What themes keep showing up in the stories I’ve shared about my business origin or mission?”
• “Can you help me to spot the patterns in all of these words? What would you say is the why behind why I do what I do?
  • And how does that affect the people I serve and the way that I show up in my business or run my business?”
• “Are there any gaps in what I’ve written—something I’m hinting at but not fully saying?”
• “Can you summarize my reasoning and motivation into one clear paragraph that feels like me?”
• “What does this draft suggest I value most in my work and life?”
• “What would this sound like if it were stripped of cliché and written in my natural voice?”
• “I want this to sound more human and less like a motivational quote. Can you rework it?”
• “Based on this workbook input, what version of a 'Why' statement sounds like something I’d actually say out loud?” </aside>

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VALUES

• “I answered the 'people I admire', ‘favorite clients’ and 'least favorite clients' prompts. Can you help to understand why that’s the case? Like from what you know about me so far in this thread, why did I jive with these people and why didn’t I jive with others? Ask for more context if you need it.”
• “What values are consistently showing up across these responses, even if I haven’t named them directly?”
• “Help me identify values I might be living out but haven’t clearly articulated yet.”
• “Can you group these thoughts into 3-5 value themes with simple, clear language?”
• “Here are some value words I’m drawn to. Can you write them out as statements that sound more like me?”
• “This paragraph is me rambling about what I care about. Can you distill it into 2 value statements?”
• “How might these values shift the way I approach my offers, content, or collaborations?”
• “Can you help me describe these values in a way that someone reading my website would immediately understand?”
• “What’s the emotional or relational thread that ties these values together?”
• “What does this value really mean to me—and how does it change the way I show up in my business?” </aside>

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STRENGTHS

• “Here are my top 5 StrengthsFinder themes. Can you help me understand what each one really means in the context of my work?”
• “I’m trying to see how these strengths actually show up in my daily work. Can you help me name some examples?”
• “What might these strengths suggest about how I think, create, or lead that I’m not fully seeing yet?”
• “Are there any unexpected patterns across my StrengthsFinder results and the way people describe me?”
• “Can you help me connect the dots between these strengths and how I uniquely approach my client work?”
• “Here’s a list of client and peer feedback. Can you help me notice any hidden strengths that don’t show up on paper?”
  • What are the 2-3 core strengths you notice?”
    • “I need help naming the pattern across these examples of me "at my best." Can you pull it together?”
• “What do these strengths suggest I might do differently than others in my industry?”
• “How might these strengths be shaping my brand without me realizing it?”
• “Help me explore how these strengths could influence my content, offers, or client experience—if I let them.”
• “Based on all this input, can you help me write a strength summary that could lead into a Unique Value Proposition later?”
  • Can you take this list of strengths and turn it into a positioning statement that reflects how I uniquely help people?” </aside>

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AUDIENCE

• “Here are my workbook notes on my ideal audience. Can you help me summarize this into a one-paragraph audience profile?”
• “These are the things they value, fear, and crave. What brand messages would resonate most with someone like this?”
• “Can you help me describe this person’s season of life and what kind of support they’re most open to right now?”
• “Help me write a clear audience description that sounds human, not like a marketing persona.”
• “Read between the lines. What are the deeper desires this audience might not be articulating—but clearly want?”
  • “I’m trying to understand this group on a deeper level. What might they be experiencing internally that they’re not saying out loud?”
• “What language or tone would make this audience feel genuinely seen—not just marketed to?”
• “Here’s a stream-of-consciousness voice dump about who I want to work with. Can you help me organize it?”
• “How do my values and strengths intersect with what this audience is looking for?”
  • “Where does my Why naturally intersect with what this audience cares about?”
• “What feels emotionally urgent or meaningful to this group?”
• “What could I say that would make someone in this audience feel seen?”
• “What role am I currently playing for them—and what role could I step into, based on what I now understand?”
• “Here’s a list of data from past surveys, convos, or content responses. Can you help me extract what matters most to these people?”
• “What would it look like to serve this group even better, based on the through-lines in this section?” </aside>

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MESSAGING

• “Here are phrases and themes I keep repeating. Can you help me turn these into 3 core brand messages?”
• “Help me write a 3-part message hierarchy I can use when introducing myself or my work.”
• “What are some common conversation topics, causes, or convictions that show up in my content and client work?”
• “Looking at all of this, what do I stand for as a brand?”
• “Here’s a few slogans or taglines I’ve used or thought about—can you tell me which ones feel strongest and why?”
• “Based on the brand story I drafted, what deeper themes or throughlines do you notice?”
• “Can you help me rework this brand statement so it feels like something I’d actually say out loud?”
• “Based on my whole workbook, are there parts of my messaging that I’m missing out on that would resonate with my audience? What’s the depth I’m skipping past that would help me to show up more as myself and stand out from others who do what I do?” </aside>

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VOICE

• “This is a rough description of my brand voice. Can you help me clarify it using real language I actually use?”
• “Pull 3 voice markers from this caption that feel distinct to how I talk or write.”
• “Here’s a mix of captions, emails, and notes. Can you name some patterns in tone, structure, or delivery?”
• “What kind of sentence structure or rhythm do I naturally use when I write or speak?”
• “Can you rewrite this paragraph to match a voice that’s confident, grounded, and warm?”
• “Can you give me 2 versions of this paragraph: one more casual, one more editorial?”
• “What parts of this sound like me, and what sounds off-brand?”
• “Help me define the edge between my personal tone and my professional tone.”
• “Help me refine the words I always say and the ones I never want to use—based on what you see in my writing.” </aside>