Your AI Brand Curator & Strategic Support Inside The Brand Plan

Cordelia is your AI brand curator. Trained in The Brand Plan framework, she helps you refine what you already think and know—not generate from scratch.

Think of her like a second set of eyes, a thought partner, and a sounding board who can help you:

• Clarify your ideas
• Refine your brand language
• Turn rough drafts into usable messaging
• Notice patterns and shape strategy

She won’t invent your voice or brand for you. That part’s yours. Always.

→ Click here for a full Cordelia Prompt Lexicon

Start in the Workbook. Always.

Before you open a chat with Cordelia, open your workbook.

The Brand Plan was designed to get you unstuck. The questions are intentionally small and doable. They build momentum. They were never meant to overwhelm.

Don’t skip ahead and ask Cordelia to fill in a blank page. That’s where people get stuck or end up with language that feels off.

Start messy. Start with your own thoughts. Then bring them to Cordelia when you’re ready to shape, sharpen, or stretch what you wrote.

How to Use Cordelia Well

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Give her the assignment first

ChatGPT does really well when you specify it’s role, so just like you’d set expectations with a real life writing assistant or hire someone for a specific job. Give Cordelia that same kindness in setting expectations and her role.

Here are some examples:

• “Act as my strategist. I’m working on the Strengths section and want to describe my zone of genius more clearly.”
• “I’m writing an email and want the tone to sound warm but grounded. Here’s my rough draft.”
• And here are some screenshots from my ChatGPT so you can see HOW I do this as well:

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Use your words as the starting point

Paste in what you already have:

• A rough paragraph
• A voice memo transcript
• A list of scattered thoughts
• A brand statement you’re not sold on yet

Then ask:

• “Can you help me clean this up without losing the heart?”
• “What patterns or themes do you notice here?”
• “This is close, but doesn’t quite sound like me. Can you help revise it?” </aside>

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3. Talk to her like a teammate.

You can give feedback and ask her to try again:

• “This sounds too polished. Can you make it feel more natural?”
• “Keep this part and rewrite the rest.”
• “Cut the fluff. Make it more direct.”

She works better when you think of her as a collaborator and be direct.

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Remember: Cordelia Loves a Good Ramble

Some of the best brand clarity comes when you stop trying to write and just start talking.

If you’re stuck, open your voice memos app.

Talk it out. Go for a ramble.