👋🏻 Hey, hi there! Welcome to ze classroom.

It’s one thing to have a brand, it’s another to be able to infuse it seamlessly into your marketing strategy. In this mini course, my goal is to help you gather the main stories, messages, and heart of your brand to fashion a new structure for your content marketing.

No generic buckets or pillars. everyone said amen

You’ll leave with defined storylines to give your marketing structure AND starters that work as prompts to keep your content calendar out of blank slate mode.

If you need it → here’s a quick course tour

https://www.loom.com/share/72e70f2583bc4a9284d817ca95c42479?sid=656a6176-98c0-4742-af74-debc9de4fbc9

They’ll be designed from brand and for your brain so that you’ll:

Never feel lost in content creation, again. 👏🏻

Aight. Let’s make that brand of yours binge-able.

1️⃣ Watch this first

https://www.loom.com/share/419e64a4a896405596d5b8b9e019e69b?sid=d7d13f8e-1439-43e9-bc22-0d36e93d6b16

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📝 Worksheet

Pull up a Google doc or grab a pen and paper. Your first step is to compile your content, take notes, and then get more curious about your answers.

Step 01. Observe

• Compile and skim the last 3-6 months of content: note all the ways you naturally repeated yourself 3x or more. [ie. what do you naturally talk about a lot?]
• Then take that observation list: try and link those topics back to your offers and/or main messages in your brand.